Sketches, Stories and Other Stuff from Tom Ruegger
Sunday, December 23, 2012
Santa Claus by Haddon Sundblom -- Part 2
For most of my younger days (the late 50's and the 60's), every time Christmas rolled around, the Coca-Cola Bottling Company rolled out a new full-color Christmas ad in all the national magazines. The ads featured what became the definitive image of Santa Claus as rendered by the brilliant artist Haddon Sundblom.
Below, four of Sundblom's non-Coca-Cola Santa images.